A frame for every face

At Madison Optometric Center we provide everything you need in the eyewear and eye care department. We offer frames from all over the world.

We pride ourselves in providing unique, Boutique, and Family Owned eye wear companies, along with a few "Brand" name styles.


We supply many brands of frames. 

Below are some of our headliners

Made in France

Ogi Eyewear focuses on craftsmanship, design, color and quality providing the ultimate in affordable luxury eyewear

Made in Chicago

Luxury American eyewear proudly being designed and manufactured in Chicago, USA!

Each frame is named after a street in our neighboring state, Illinois.

Made in the USA

Serving eyewear since the 1920's. Shuron is an experience of classical eyewear.

Made in France

Retro, classic and extravagant eye wear with explosive color and eye catching styles!

Made in Barcelona

Created in Barcelona with a flair for color and rebellious fashion.

Made in the USA
Made in the USA

A Family Company Since 1879. For over 140 Years the Erker family continues to design high quality fine eyewear.

Screen Shot 2019-12-05 at 12.56.20 PM.pn

Made in Italy

The spirit of Tokado resides in Italy, in the town of Treviso in the northern region of Veneto. A few miles out of Venice, Treviso is the home of some of the world's fashion revolutionaries and where all our frames are manufactured.

Shwood aims to give their wearer a sense of individuality.  They craft natural eyewear and incorporate wood into their designs.


Tel: (608) 251-2020 

Fax: (608) 251-5966


Mon: 11p-5 p

Tues:11a-6 pm

Wed: 10a- 4p

Thurs: 9a- 2 p

Fri: 10p - 4 p

Sat: 10a-4p

Sun: Closed

512 State st

Madison, WI 53703


Madison photography on our website is provided by Michelle Klock.


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